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Filco store employs local food initiative

The Welsh supermarket chain Filco has revamped its Cowbridge store and made headway in its aim to source more products locally in an attempt to keep customers from straying elsewhere.

The store, which opened on Cowbridge High Street in 1968 has undergone a radical modernisation of its check out area as well as launching a local food initiative, sourcing products from local farms throughout the Vale of Glamorgan and surrounding areas.

Filco Store

The Filco store on Cowbridge High Street

Val Morris, a local resident and Filco customer said, “The store looks far better now than it ever has, and supporting local farms is something I think the community here cares strongly about.”

The stores renovation comes just as the supermarket giant Waitrose opened the doors of its new Cowbridge branch last week.