{"id":21514,"date":"2014-10-20T12:16:35","date_gmt":"2014-10-20T12:16:35","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=21514"},"modified":"2015-10-07T10:44:01","modified_gmt":"2015-10-07T10:44:01","slug":"new-merchandise-raises-awareness-for-self-harm","status":"publish","type":"post","link":"https:\/\/www.jomec.co.uk\/altcardiff\/culture\/new-merchandise-raises-awareness-for-self-harm","title":{"rendered":"New merchandise raises awareness for self-harm"},"content":{"rendered":"<p>Clothing company Heads Above The Waves (HATW)\u00a0aims to raise awareness about the growing problem of self-harm in young people. The brand champions a creative outlook on dealing with self-harm in order to give sufferers a sense of hope. With hospital admissions for self-harm on the rise, HATW sheds light on issue with a new line of merchandise.\u00a0<\/p>\n<p>Managing director Si Martin stated \u201cthere needs to more authenticity and accessibility in the approach to dealing with self-harm, as one size doesn\u2019t fit all\u201d. \u00a0This outlook stresses the importance of providing alternative ways of reaching out to sufferers by moving away from the medical jargon surrounding self-harm.<\/p>\n<p>The brand continues to expand and the new line forms part of the goal to get people talking, echoing their belief that self-harm is a reaction to deeper problems.\u00a0<\/p>\n<div id=\"attachment_21515\" class=\"wp-caption alignleft\" style=\"width: 312px\"><img loading=\"lazy\" class=\"size-medium wp-image-21515 \" alt=\"Culture_HATW stall_1\" src=\"http:\/\/www.jomec.co.uk\/altcardiff\/wp-content\/uploads\/2014\/10\/HATW_1-312x312.jpg\" width=\"312\" height=\"312\" \/><p class=\"wp-caption-text\">The HATW team chatting to festivalgoers at Hevy Festival<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ethical clothing brand Heads Above the Waves launches merchandise with a message<\/p>\n","protected":false},"author":119,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[2098,3670,3623,3624,3671,3669,3622],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - 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