{"id":31096,"date":"2016-10-31T20:10:57","date_gmt":"2016-10-31T20:10:57","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=31096"},"modified":"2016-10-31T20:18:01","modified_gmt":"2016-10-31T20:18:01","slug":"voxpop-online-shopping-v-local-businesses","status":"publish","type":"post","link":"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses","title":{"rendered":"Voxpop: Online shopping v local businesses"},"content":{"rendered":"

The UK-based Support for Independent Retail<\/a> campaign claims that for every pound spent online, only 5p makes it back into the local economy, whereas for each pound spent at a local business, the amount rises to 50p \u2013 70p. So, although shopping online may give you more immediate savings, it may have a long-term impact on where you live.<\/p>\n

However, buying online doesn\u2019t have to mean giving your money to a multinational. Some local businesses are rising to the challenge by establishing their own online presences. Kelly\u2019s Records<\/a>, who have been selling preowned vinyl since 1969, have a traditional shop in the balcony of Cardiff Central Market, but also sell via their website.<\/p>\n

They are also active on Twitter<\/a> and Facebook<\/a>, which they use for alerting customers about new stock.<\/p>\n

\"Kelly's<\/a>

Kelly’s Records in the Central Market has taken on the digital challenge<\/p><\/div>\n

But despite having a worldwide customer base, Assistant Manager Callum O\u2019Connor says, \u201cIn-store sales still greatly outweigh online sales,\u201d and estimates that only about 30% of Kelly’s business comes from online customers. He attributes their continuing success to a combination of loyal repeat customers and offering a specialist product.<\/p>\n

UK online sales increased by 16%<\/a> in 2015, and are expected to rise another 15% this year. There\u2019s no denying the advantages of online shopping: it\u2019s available 24\/7 wherever there\u2019s an internet connection, so shoppers aren\u2019t dependent on store timetables or locations; compared to local shops, there are often more options available in terms of brands and prices; and more specialized items may only be available online.<\/p>\n

\"Shoppers<\/a>

What changes will new shopping habits bring?<\/p><\/div>\n

It\u2019s easy to see why online sales are rising, but what effect is their increasing popularity having on local economies? Can local businesses compete online\u00a0as well? And will the advantages to buying from your local shops, such personal contact and the ability to see before you buy, be enough to keep in-store shopping healthy?<\/p>\n","protected":false},"excerpt":{"rendered":"

Does the rise of online shopping hurt local economies & can small businesses fight back?<\/p>\n","protected":false},"author":121,"featured_media":31097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,8,1],"tags":[1662,11087,11086,11085],"yoast_head":"\nVoxpop: Online shopping v local businesses - alt.cardiff<\/title>\n<meta name=\"description\" content=\"Does the rise of online shopping hurt local economies & can small businesses fight back?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voxpop: Online shopping v local businesses - alt.cardiff\" \/>\n<meta property=\"og:description\" content=\"Does the rise of online shopping hurt local economies & can small businesses fight back?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses\" \/>\n<meta property=\"og:site_name\" content=\"alt.cardiff\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T20:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-31T20:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jomec.co.uk\/altcardiff\/wp-content\/uploads\/2016\/10\/Voxpop_4_Kellys_Big_MA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jomec.co.uk\/altcardiff\/#website\",\"url\":\"https:\/\/www.jomec.co.uk\/altcardiff\/\",\"name\":\"alt.cardiff\",\"description\":\"If it\\u2019s offbeat and in Cardiff then it\\u2019s online here.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.jomec.co.uk\/altcardiff\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.jomec.co.uk\/altcardiff\/wp-content\/uploads\/2016\/10\/Voxpop_4_Kellys_Big_MA.jpg\",\"width\":480,\"height\":331,\"caption\":\"Kelly's Records in the Central Market is a Cardiff institution\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses#webpage\",\"url\":\"https:\/\/www.jomec.co.uk\/altcardiff\/uncategorized\/voxpop-online-shopping-v-local-businesses\",\"name\":\"Voxpop: Online shopping v local businesses - 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