{"id":45706,"date":"2018-11-20T14:04:38","date_gmt":"2018-11-20T14:04:38","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=45706"},"modified":"2018-11-20T14:04:38","modified_gmt":"2018-11-20T14:04:38","slug":"famous-footballer-at-local-bookshop","status":"publish","type":"post","link":"https:\/\/www.jomec.co.uk\/altcardiff\/business\/famous-footballer-at-local-bookshop","title":{"rendered":"Famous footballer at local bookshop"},"content":{"rendered":"

Football legend John Toshack is making a surprising stop at a small bookshop in Roath on his Welsh book signing tour<\/h2>\n
\"bookshop\"

John will be visiting a select number of independent stores throughout Wales, as well as commercial bookshops and stadiums<\/p><\/div>\n

John Toshack will be signing his new book <\/span>Toshack\u2019s Way: My Journey Through Football<\/span><\/i> at The Wellfield Bookshop in Roath<\/span> on 22 November. <\/span><\/p>\n

The Wellfield Bookshop is a\u00a0<\/span>family-run business<\/span><\/a>\u00a0and has been open since 1982.<\/span><\/p>\n

It is one of the few remaining independent bookshops in Cardiff. <\/span><\/p>\n

Book signings are a regular occurrence for the shop and although attendance is hard to predict, it is an effective method of promotion for both the shop and the author. <\/span><\/p>\n

Anthony Macho, retail\u00a0assistant at The Wellfield Bookshop, says: \u201cIt varies widely, sometimes it will be absolutely heaving and other times very few books will sell, but it always helps get more interest for the authors and the shop.\u201d<\/span><\/p>\n

Megan Pollard, John\u2019s publisher at DeCoubertin, says they encourage their authors to promote their books in smaller stores because some independent shops hold better events as they are less restricted.<\/span><\/p>\n

She says: \u00a0\u201cWe try to support local, independent bookshops because it\u2019s important to keep high street stores viable and avoid creating a monopoly for big shopping chains.\u201d <\/span><\/p>\n

Anthony says The Wellfield Bookshop tries to create \u201ca nice chilled atmosphere\u201d for customers by offering tea and biscuits and by utilising the space they have.<\/span><\/p>\n

\"bookshop3\"

Anthony says the shop’s location amid schools and good neighborhoods means there are plenty of customers coming in buying gifts for the family<\/p><\/div>\n

Wellfield Bookshop\u2019s 36 years of success reflects the resilience of the printed word and the support for local independent stores in Cardiff. <\/span><\/p>\n

The Publisher\u2019s Association <\/span>released figures<\/span><\/a> earlier this year revealing physical book sales had increased by 5% in 2017, and the UK publishing industry is currently worth 7.8 <\/span>bn. \u00a0<\/span><\/p>\n

Anthony believes that print is still in fashion<\/a> because people continually return to old formats, simply because they like it that way. <\/span><\/p>\n

He says: \u201cBooks are such a convenient form of entertainment, you can take books anywhere and you don\u2019t have to charge them up. <\/span><\/p>\n

\u201cTablets are great but they don\u2019t completely negate everything a book can do.\u201d <\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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