{"id":48006,"date":"2019-11-17T11:28:39","date_gmt":"2019-11-17T11:28:39","guid":{"rendered":"http:\/\/www.jomec.co.uk\/altcardiff\/?p=48006"},"modified":"2019-12-01T13:24:00","modified_gmt":"2019-12-01T13:24:00","slug":"how-premiere-cinema-is-fulfilling-its-customers-in-a-city-full-of-chains-independent-cinema","status":"publish","type":"post","link":"https:\/\/www.jomec.co.uk\/altcardiff\/business\/how-premiere-cinema-is-fulfilling-its-customers-in-a-city-full-of-chains-independent-cinema","title":{"rendered":"How Premiere Cinema is fulfilling its customers in a city full of chains"},"content":{"rendered":"\n<h3>This indie cinema is the cheapest in Cardiff and is attracting customers while cinema-chains lower their prices<\/h3>\n\n\n\n<p>Premier Cinema is an independent cinema that charges no more than \u00a34 for  a ticket, and lets you take snacks in with you. <\/p>\n\n\n\n<p>In a city as busy and vibrant as Cardiff there is plenty to do during your leisure time, but within the city, it is clear that many are on a budget and want affordable activities.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Premiere Cinema (opens in a new tab)\" href=\"https:\/\/cardiff.premierecinemas.co.uk\/PremiereCinemasCardiff.dll\/Home\" target=\"_blank\">Premiere Cinema<\/a> is an independent cinema providing service for people of all ages and abilities for a reasonable price, especially compared to chain cinemas they\u2019re competing with across the city centre.&nbsp;<\/p>\n\n\n\n<p>Owner Paul Jervis claims it is the best value cinema in town via box office and kiosk sales, with standard tickets for all performances at \u00a34 including 3D screenings, compared to Vue who charge \u00a35.99, Odeon \u00a35.75 and Cineworld \u00a35.20 respectively.<\/p>\n\n\n\n<p>Premiere Cinema realises that students do not have a big budget but are a big chunk of the local economy therefore made their prices \u00a33, whereas Cineworld, for instance, charge \u00a33.60.<\/p>\n\n\n\n<p>Families are also catered for at \u00a314 for a group of four, where Cineworld charges \u00a320.80, and carers accompanying a disabled customer receive a free ticket if they have a <a rel=\"noreferrer noopener\" aria-label=\"Cinema (opens in a new tab)\" href=\"https:\/\/www.jomec.co.uk\/altcardiff\/culture\/a-relaxing-afternoon-at-the-cinema-to-watch-judy-for-people-with-dementia\" target=\"_blank\">Cinema<\/a> Exhibitors Association card, which is \u00a36. &nbsp;&nbsp;<\/p>\n\n\n\n<p>Although their chain competitors have more films on display, there is no denying that as a family-run business it prioritises their customers\u2019 needs first.<\/p>\n\n\n\n<p>Debbie Morgan, the assistant manager, said, \u201cWe are doing quite well as an independent cinema. It\u2019s a big city with other chains around but I think we\u2019re more personal and customer friendly.\u201d<\/p>\n\n\n\n<p>The cinema, located in the Capitol Shopping Centre, allows its customers to bring their own cold snacks too but as Debbie states, \u201cWe have a wide variety of all cinema snacks. The cheapest cinema snacks around Cardiff.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This indie cinema is the cheapest in Cardiff and is attracting customers while cinema-chains lower their prices<\/p>\n","protected":false},"author":193,"featured_media":52212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11491],"tags":[709,10953,388,12873,1762],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>how premier cinema is fulfilling its customers in a city independent<\/title>\n<meta name=\"description\" content=\"This independent cinema is currently the cheapest in Cardiff and is still attracting customers whilst its cinema-chain competition lowers their price\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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