Why would anyone buy a newspaper?

Posted by Dr John Jewell

Jeff Bezos, the billionaire founder of Amazon, has bought iconic newspaper The Washington Post for $250m. Cash. The first question to ask, then, in age where newspaper readership and sales are plummeting, is: why? Here is a blog post I wrote for the The Convesation on the potential Bezos might see in the brand for both digital media and political influence.