“The Hundred” and KP Snacks
The Hundred, a new format of cricket launched by the ECB and due to begin in 2020, has already been criticised by the Obesity Health Alliance.
Read more
Sponsorship
The World Cup of Brands part 3: Adidas v Nike and Coke v Pepsi
Posted by : Dr John Jewell Whilst the possibilities of the biggest hitters in world football meeting each other in
Read moreThe World Cup of Brands part 2: Water breaks and Ad breaks.
Posted by : Dr John Jewell In February of this year the world governing body of football, FIFA, announced that
Read moreThe World Cup of Brands part 1: Meet the Sponsors
Posted by: Dr John Jewell As the domestic football season draws to a close, thoughts inevitably turn to World Cup 2014.
Read moreWhy have Real Madrid paid so much for Gareth Bale? It’s a commercial investment
Posted by Dr John Jewell One of the most tedious but enduring stories of a summer packed with sporting incident has
Read moreAdvertising and Sport – the real value of sponsorship and branding
Posted by Dr John Jewell On Tuesday July 9th Nick Evershed wrote in the Guardian: After watching the Qantas Wallabies
Read more