Matt Swaine – Journalism, Media and Culture

Can community power save magazines?

September 12, 2019September 13, 2019 Matt Swaine Advertising, Circulation, Facebook, journalism, magazines, Walking

After 14 years of circulation decline, Country Walking magazine achieved an incredible 34% sales uplift thanks to an innovative online campaign that has built an army of evangelical readers.

Journalism Teaching

Developing entrepreneurial journalists

August 15, 2019September 19, 2019 Matt Swaine

How do you build an experimental mindset among young journalists? Digital media expert Dan Gillmor says they need the right tools and a culture that gives them the confidence to fail.