Adidas – Journalism, Media and Culture

Media Public Relations Sports Journalism World Cup Advertising

The World Cup of Brands part 3: Adidas v Nike and Coke v Pepsi

May 23, 2014June 2, 2014 John Jewell Adidas, Advertising, coca cola, Nike, Pepsi, social media, Sponsorship, world cup

Posted by : Dr John Jewell Whilst the possibilities of the biggest hitters in world football meeting each other in

Read more

Cultural Studies Sports Journalism

Why have Real Madrid paid so much for Gareth Bale? It’s a commercial investment

September 2, 2013September 2, 2013 John Jewell Adidas, Endorsement, Gareth Bale, Image Rights, Real Madrid, Sponsorship

Posted by Dr John Jewell One of the most tedious but enduring stories of a summer packed with sporting incident has

Read more