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Welsh Fire's new red kit for next year's The Hundred
Advertising Sports Journalism 

“The Hundred” and KP Snacks

October 11, 2019October 11, 2019 John Jewell Advertising, Sponsorship, The Hundred

The Hundred, a new format of cricket launched by the ECB and due to begin in 2020, has already been criticised by the Obesity Health Alliance.

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MAle and female football puntits
Media Coverage Sports Journalism 

Still over the moon and sick as parrots?

April 4, 2019April 4, 2019 John Jewell Football punditry, women's football

Cliché and mediatised sport go hand in hand.

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Baloo from the Jungle Book
Media Coverage Sports Journalism 

When your students turn you into a Jungle Book character

July 6, 2018July 6, 2018 Mike Hill England, Five Live, Football World Cup, Jungle Book

England have turned me into Baloo and I’m wearing a grass skirt and coconut bra while sashaying into a situation where, unquestionably, I think England are going to win the World Cup.

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Journalism Sports Journalism 

Sam Allardyce ‘sting’ is the latest chapter in a new era of investigative reporting

September 28, 2016October 7, 2016 John Jewell Investigative Journalism, Sam Allardyce

The manager of the England football team, Sam Allardyce, has resigned just five months into his job, apparently “by mutual

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Media Public Relations Sports Journalism World Cup Advertising 

The World Cup of Brands part 5: Brazil, FIFA and where does all money go?

May 29, 2014June 13, 2014 John Jewell Advertising, social media, The World Cup

Posted by : Dr John Jewell The focus of this series of articles has predominantly been upon advertising, brands and, to some extent,

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Public Relations Sports Journalism World Cup Advertising 

The World Cup of Brands part 4: Ronaldo brands it like Beckham

May 27, 2014May 28, 2014 John Jewell Advertising, Brands, social media, The World Cup

Posted by : Dr John Jewell When Cristiano Ronaldo scored the last goal in Real Madrid’s extra time Champions league final

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Media Public Relations Sports Journalism World Cup Advertising 

The World Cup of Brands part 3: Adidas v Nike and Coke v Pepsi

May 23, 2014June 2, 2014 John Jewell Adidas, Advertising, coca cola, Nike, Pepsi, social media, Sponsorship, world cup

Posted by : Dr John Jewell Whilst the possibilities of the biggest hitters in world football meeting each other in

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Copyright Media Public Relations Sports Journalism World Cup Advertising 

The World Cup of Brands part 1: Meet the Sponsors

May 8, 2014May 28, 2014 John Jewell Brands, Sponsorship, world cup

Posted by: Dr John Jewell As the domestic football season draws to a close, thoughts inevitably turn to World Cup 2014.

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Communications Management Media Public Relations Sports Journalism 

The XLVIII Super Bowl and Advertising

January 26, 2014January 27, 2014 John Jewell Advertising, audience, Brands, broadcast, public relations, ratings, slots, Super Bowl, Television, United States

Posted by: Dr John Jewell On February 2nd, the US holds its most watched and celebrated sporting event: the Super

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Cultural Studies Sports Journalism 

Why have Real Madrid paid so much for Gareth Bale? It’s a commercial investment

September 2, 2013September 2, 2013 John Jewell Adidas, Endorsement, Gareth Bale, Image Rights, Real Madrid, Sponsorship

Posted by Dr John Jewell One of the most tedious but enduring stories of a summer packed with sporting incident has

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