And the winner is…The Oscars and gift bags
The lucky Oscar winners unofficial gift bag is worth a cool £160,000 – brands supply free gifts because it’s instant advertising without contractual obligation.
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Advertising
Lego vs Daily Mail strikes at paper’s weak spot: its advertising revenue
Perhaps providing a welcome diversion to all the apocalyptic press reaction following the election of Donald Trump is the news
Read moreStar Wars : May the force be with you – especially at Christmas.
Reading last week that the Royal Mail was to issue special ‘Star Wars’ stamps didn’t surprise me at all. In fact I wouldn’t
Read moreNews, jokes and listicles – BuzzFeed and the changing face of journalism
The 2015 Reuters institute digital news report has just been published. It contains, according to Matthew Ingram in Fortune magazine,
Read moreCelebrity prayers….public figures and politics.
The latest Labour election broadcast, premiered on March 30th, is a direct to audience address by the actor Martin Freeman, who you might
Read moreThe return of Saatchi and Saatchi
The news that Ed Milband has ruled out forming a coalition with the SNP may have come too late to
Read moreIs it Katherine Viner for the hot seat at the Guardian?
For a terrible moment last week, it seemed that the biggest talking point in the world of newspapers was going
Read moreAdvertising and the General Election: worth the money?
The extraordinary resignation of its chief political editor, Peter Oborne, from the Daily Telegraph last week gave us cause to think about
Read moreI don’t think, I comment – ‘Below the line’ in journalism.
Interviewed in the Observer, on the occasion of the publication of his collected journalism for the same paper, the comedian David
Read moreMade in Cardiff – The City’s local TV channel gets ready to launch
Posted by: Dr John Jewell On Wednesday, TV Company Made unveils Made In Cardiff, the Capital’s very own local television service. It promises
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