coca cola – Journalism, Media and Culture

Plastic coke bottles

Media Coverage Public Relations

Is the ‘Real Thing’ getting real?

August 14, 2017August 17, 2017 John Jewell coca cola, corporate responsibility, Greenpeace, greenwash

Coca- Cola – the world’s largest producer of beverages -is to increase its use of recycled material. Greenwash or Corporate responsibility?

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Communications Management Public Relations

Coca Cola, the Rugby World Cup and Corporate Responsibility.

September 1, 2015October 13, 2015 John Jewell coca cola, Ethical marketing, greenwash, Rugby World Cup

Coca Cola is one of the official sponsors (or part of the ‘sponsor family’ as the International Rugby Board has it)

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Media Public Relations Sports Journalism World Cup Advertising

The World Cup of Brands part 3: Adidas v Nike and Coke v Pepsi

May 23, 2014June 2, 2014 John Jewell Adidas, Advertising, coca cola, Nike, Pepsi, social media, Sponsorship, world cup

Posted by : Dr John Jewell Whilst the possibilities of the biggest hitters in world football meeting each other in

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