Marketing – Journalism, Media and Culture

Human hand taking mineral water from shelf in supermarket

Media Coverage Public Relations

Why do we buy bottled water?

February 16, 2018February 16, 2018 John Jewell bottled water, Marketing, recycling

Why we buy bottled water can be explained, at least in part, by the triumph of advertising and marketing.

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Media Media Coverage

Star Wars : May the force be with you – especially at Christmas.

September 21, 2015 John Jewell Advertising, Disney, Marketing, Star Wars

Reading last week that the Royal Mail was to issue special ‘Star Wars’ stamps didn’t surprise me at all. In fact I wouldn’t

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Communications Management Media Public Relations

E-cigs let Big Tobacco get creative with advertising

February 20, 2014February 20, 2014 John Jewell Advertising, commercial, e-cig, e-cigarettes, Marketing, tobacco brands, tobacco companies, UK, vype, Wales

Posted by: Dr John Jewell The world’s biggest tobacco companies are spending millions of dollars advertising e-cigarettes on UK television, as

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Media Public Relations

Charities and ‘shock advertising.’

February 15, 2014March 20, 2014 John Jewell Advertising, ASA, Cancer Research UK, Charity, Daily Mail, Marketing, media, pancreatic cancer, public relations, Sandra Fluke, the mirror

By: Dr John Jewell The latest in a series of controversial advertising campaigns on behalf of charities made the news

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